People Are Spotting a ‘Hidden Detail’ in the Coca-Cola Logo

So while the

flag-like shape may not have been part of the original logo’s  design brief, Coca-Cola did recognize the resemblance and use it creatively.

That’s a very different claim from saying that the Danish flag was secretly incorporated into the logo when it was first created.

The Coca-Cola Logo Has a Fascinating History

The hidden-detail discussion is even more interesting when you consider how little the basic wordmark has changed.

Coca-Cola’s original logo was developed in the late 19th century using Spencerian

lettering, a handwriting style that was fashionable at the time.

Over the years, Coca-Cola experimented with different versions.

The company’s historical timeline includes:

• 1887–1890s: Early versions of the Spencerian wordmark
• 1890–1891: A dramatically different short-lived design
• 1893–1901: Trademark wording incorporated into the design
• 1941–1960s: Further changes to the lettering and trademark treatment
• 1958–1960s: Introduction of the arciform or “fishtail” shape
• 1969: Introduction of the familiar Dynamic Ribbon and Arden Square
• 2007: A simplified design featuring a single white ribbon

Despite all those changes, the recognizable script remained at