When a familiar image contains shapes that resemble something else, our brains naturally try to make a connection.
In this case, the combination of:
red background + white cross-like shape = Danish flag
People Are Spotting a ‘Hidden Detail’ in the Coca-Cola Logo
is an especially easy association to make.
Once someone points it out, you may find yourself unable to unsee it.
That’s part of what makes hidden-detail puzzles and optical illusions so entertaining. The
image hasn’t necessarily changed—we’ve simply been given a new way of interpreting it.
Coca-Cola Actually Used the Idea
Here’s the part that makes the story even more fascinating.
The resemblance was reportedly turned into a real Coca-Cola marketing idea in Denmar
A campaign associated with Coca-Cola and McCann Copenhagen highlighted the apparent Danish flag hidden in the logo and connected it with the Danish tradition of welcoming travelers with small national flags at Copenhagen Airport. A vending-machine activation incorporated the idea by dispensing Danish flags.
