The Coca-Cola logo is one of the most recognizable designs in the world. Its flowing white lettering on a red background has remained remarkably familiar for more than a century, so it’s easy to assume there isn’t much left to discover.
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But recently, people have been taking a closer look at those familiar letters and noticing something they say they’ve never seen before: a tiny Danish flag hidden inside the logo.
Is it actually there—or is this simply a clever optical illusion?
Look Closely at the Second “O”
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